What we publish
ROAS Break is an independent collection of free calculators and original decision guides for ecommerce operators and paid media teams. It is published and maintained by floatboat.ai.
The tools cover break-even and target ROAS, allowable acquisition cost, promotion thresholds, CAC payback, and scenario-level contribution profit. The guides explain how to source the inputs, interpret platform metrics, reproduce each example, and recognize where the model stops.
How the work is built
Each result uses formulas shown or explained on the relevant page. We favor contribution economics over headline revenue, cite primary platform documentation, show a review date, and separate source facts from ROAS Break modeling choices.
The complete revenue, cost, attribution, rounding, example, and source rules are published in the methodology. Calculations run in your browser. Scenario values may be represented in the page URL so you can restore or share them; do not enter personal or confidential information.
Editorial independence
ROAS Break is not affiliated with or endorsed by Google, Meta, Amazon, Shopify, TikTok, or other platforms referenced in its guides. Platform names belong to their respective owners.
Questions, corrections, and source suggestions are welcome through the contact page.