Ecommerce profit decisions

Choose the threshold you need.

Start with one order, reserve a profit target, compare an operating change, then expand the model only when the decision needs it.

01 / Break-Even ROAS

Find the minimum attributed revenue per ad dollar that covers variable order costs.

Reserve profit and translate the remaining acquisition budget into ROAS, CPA, and ACoS.

Rank AOV, cost, fee, fulfillment, and return changes by added CPA room.

Calculate the order and conversion lift a discount needs to replace lost contribution.

Use cumulative cohort contribution to find allowable CAC and the first recovery checkpoint.

Compare products, channels, and spend levels on total contribution profit.